January 26, 2024

“In Pavlovian conditioning, powerful effects come from mere association. The neural system of Pavlov’s dog causes it to salivate at the bell it can’t eat. And the brain of man yearns for the type of beverage held by the pretty woman he can’t have.”

12:30 AM

“our beverage and its promotion must be associated in consumer minds with all other things consumers like or admire.”

12:31 AM

“For similar Pavlovian reasons, it will be wise to have our beverage look pretty much like wine instead of sugared water. So we will artificially color our beverage if it comes out clear. And we will carbonate our water, making our product seem like champagne, or some other expensive beverage, while also making its flavor better and imitation harder to arrange for competing products”

12:33 AM

“Social proof—imitative consumption triggered by mere sight of consumption—will not only help induce trial of our beverage, it will also bolster perceived rewards from consumption.”

12:34 AM

“First, we must avoid the protective, cloying, stop-consumption effects of aftertaste”

5:13 PM

“Second, we must avoid ever losing even half of our powerful trademarked name”

5:13 PM

“Single quotes for anything that behaves like an Identifier.”

3:27 AM

“Double quotes generally we used for text.”

3:27 AM