Peter MuReading Journal

February 9, 2024

Influence

Influence

Robert B. Cialdini, PhD

acid test

1:34 AM

Compliance professionals are forever attempting to establish that we and they are working for the same goals; that we must “pull together” for mutual benefit; that they are, in essence, our *teammates*.

4:14 AM

销售会用到这种共同合作的原则,他们要表现得跟我们一伙,为我们争取利益

✎ NOTE

Most are recognizable, such as new-car salespeople who take our side and “do battle” with their bosses to secure us a good deal.

4:15 AM

售楼部的策略,争取点位

✎ NOTE

flying colors

4:16 AM

Good Cop/Bad Cop

4:21 AM

我跟一个同事的配合模式也是这样

✎ NOTE

The nature of bad news infects the teller.

4:32 AM

报好信息=好人

✎ NOTE

As for the positive associations, it is compliance professionals who teach the lesson. They are incessantly trying to connect themselves or their products with the things we like

4:39 AM

把产品和我们喜欢的东西联系在一起

✎ NOTE

People prefer to say yes to individuals they like

8:32 AM

喜欢=同意

✎ NOTE

One such feature is physical attractiveness

8:33 AM

长得好看有很大的优势

✎ NOTE

A second factor that influences liking and compliance is similarity. We like people who are like us, and we are more willing to say yes to their requests, often in an unthinking manner.

8:33 AM

我们喜欢跟自己有很多共同点的人

✎ NOTE

Increased familiarity through repeated contact with a person or thing is yet another factor that normally facilitates liking.

8:34 AM

曝光效应

✎ NOTE

One positive circumstance that works especially well is mutual and successful cooperation

8:35 AM

战友的感情

✎ NOTE

A fifth factor linked to liking is association. By connecting themselves or their products with positive things, advertisers, politicians, and merchandisers frequently seek to share in the positivity through the process of association.

8:35 AM

联想的作用

✎ NOTE

We view an action as correct in a given situation to the degree that we see others performing it.

2:59 PM