February 17, 2024
1 books · 9 highlights · 6 notes

Influence
Robert B. Cialdini, PhD
“once we realize that obedience to authority is mostly rewarding, it is easy to allow ourselves the convenience of automatic obedience”
6:08 AM
听从权威的好处,所以多数情况下我们选择听从
✎ NOTE
“because we are reacting, not thinking”
6:09 AM
我们很多时候都在反应,而不是真的再思考。特别是情绪方面,很多时候我们悲伤、愤怒、难过、失望,但是现实情况却跟我们所想的根本不一样
✎ NOTE
“Take, for example, the classic case of the “rectal earache” reported by Cohen and Davis in an interview. A physician ordered ear drops to be administered to the right ear of a patient suffering pain and infection there. Instead of writing out completely the location “Right ear” on the prescription, the doctor abbreviated it so that the instructions read “place in R ear.” Upon receiving the prescription, the duty nurse promptly put the required number of ear drops into the patient’s anus.”
6:14 AM
直肠耳痛
✎ NOTE
“Looking closely at the labels, I realized that Furmano is Furman. The company had just added an “o” to its name when distributing some of its products. I guess it must be because, when selling Italian-style foods, you’re perceived as more of an authority if your name ends in a vowel.”
6:18 AM
“Vicks Formula 44 cough medicine featuring the actor Chris Robinson”
6:20 AM
“Con artists, for example, drape themselves with the titles, clothing, and trappings of authority.”
6:56 AM
标签、服饰、配件
✎ NOTE
“our actions are frequently more influenced by the title than by the essence of the person claiming it”
6:59 AM
头衔重于实质
✎ NOTE
“authority status affects perceptions of size have found that prestigious titles lead to height distortions”
7:10 AM
权威在别人眼里会变高
✎ NOTE
“With each increase in status, the same man grew in perceived height by an average of a half-inch, so that he was seen as two and a half inches taller as the “professor” than as the “student.””
7:12 AM