Peter MuReading Journal

February 17, 2024

Influence

Influence

Robert B. Cialdini, PhD

once we realize that obedience to authority is mostly rewarding, it is easy to allow ourselves the convenience of automatic obedience

6:08 AM

听从权威的好处,所以多数情况下我们选择听从

✎ NOTE

because we are reacting, not thinking

6:09 AM

我们很多时候都在反应,而不是真的再思考。特别是情绪方面,很多时候我们悲伤、愤怒、难过、失望,但是现实情况却跟我们所想的根本不一样

✎ NOTE

Take, for example, the classic case of the “rectal earache” reported by Cohen and Davis in an interview. A physician ordered ear drops to be administered to the right ear of a patient suffering pain and infection there. Instead of writing out completely the location “Right ear” on the prescription, the doctor abbreviated it so that the instructions read “place in R ear.” Upon receiving the prescription, the duty nurse promptly put the required number of ear drops into the patient’s anus.

6:14 AM

直肠耳痛

✎ NOTE

Looking closely at the labels, I realized that Furmano is Furman. The company had just added an “o” to its name when distributing some of its products. I guess it must be because, when selling Italian-style foods, you’re perceived as more of an authority if your name ends in a vowel.

6:18 AM

Vicks Formula 44 cough medicine featuring the actor Chris Robinson

6:20 AM

Con artists, for example, drape themselves with the titles, clothing, and trappings of authority.

6:56 AM

标签、服饰、配件

✎ NOTE

our actions are frequently more influenced by the title than by the essence of the person claiming it

6:59 AM

头衔重于实质

✎ NOTE

authority status affects perceptions of size have found that prestigious titles lead to height distortions

7:10 AM

权威在别人眼里会变高

✎ NOTE

With each increase in status, the same man grew in perceived height by an average of a half-inch, so that he was seen as two and a half inches taller as the “professor” than as the “student.”

7:12 AM