July 7, 2024

“Chad exhibits a quality that only the world’s top achievers do: *the ability to rapidly accept a new identity.*”

2:55 AM

“Your identity is fundamentally two things: it’s 1) the story or narrative you have for yourself, and it’s 2) the standards or commitments you hold for yourself”

3:00 AM

“Put simply, your identity as a person is *what you’re most committed to*. It’s the story about yourself you’re”

3:00 AM

“A *standard* is a level of quality and norm you set for yourself. When something is truly a”

3:01 AM

“You rarely if ever go outside or below your floor or minimum standard; otherwise it wouldn’t be a standard”

3:02 AM

“Elevating and committing to specific standards is how you evolve your identity. Elevating your standards and 10xing yourself involves a process outlined in Dan Sullivan’s *The 4 C’s Formula*: 1. Commitment 2. Courage 3. Capability 4. Confidence”

3:05 AM

“Nothing happens until you commit. As you *commit* to a specific standard far above your current capability and confidence, it pushes you outside your knowledge and comfort zone: hence, *courage*. Through courageously adapting toward your commitment, you experience many “losses” and failures along the way, which you can utilize as feedback and learning. By adapting and applying your learning, you develop *capabilities* and skills you previously didn’t have, which you would not have developed without having fully made the commitment. Commitment leads to mastery, wherein you’ve *normalized* the new standard. At this level, you have a higher degree of *confidence*.[5](private://read/01j0hsn10t3e649hzgqrwrzmas/#pz267-15) You’re now your 10x self, and it’s completely normal to you, despite the fact that both who you now are and your normal life are unfathomable to your past self. With a higher degree of confidence, you now see and attract bigger and better opportunities, which previously weren’t available to you, enabling you to start the 4C’s cycle anew by making the next level 10x commitment.”

3:09 AM

“It takes enormous commitment and courage to raise your minimum standard, yet it’s how you evolve yourself as a person”

3:12 AM

“To make something a new standard, you stop saying yes to the 80 percent—*your now 2x identity and standards*—that no longer fits. You embrace rejection and learning at the new standard until you reach a place of capability and confidence at the new standard.”

3:15 AM

“Ninety-nine percent of people in the world are convinced they are incapable of achieving great things, so they aim for the mediocre. The level of competition is thus fiercest for ‘realistic’ goals, paradoxically making them the most time and energy-consuming. It’s easier to raise $1,000,000 than it is $100,000. It’s easier to pick up the one perfect 10 in the bar than the five 8s.””

3:19 AM

“• Think *exponentially*, which means thinking both much bigger and non-linearly. • Hyper focus on quality over quantity, and get really good at what you do. • Build a team to handle everything else so you can focus on achieving quality in your craft.”

3:24 AM

“If your goal is small, such as 2x, then your efforts will mostly be wasted. You’re not being stretched. You may technically be getting more proficient at what you’re doing. But you’re not evolving or innovating. You’re just deepening your habitual grooves, which doesn’t mean you’re actually getting”

3:26 AM

“Most people miss the gold coins around them because they’re focused on finding the bronze coins. They’re committed to the bronze coins. Their identity is wrapped up in the bronze coins. They’re optimizing themselves and their lives for bronze coins.”

3:29 AM

“You get what you’re focused on.”

3:30 AM

“It is absurd to suppose that purpose is not present because we do not observe the agent deliberating”

3:44 AM

“Everything we do as people is driven by our goals or standards.[31](#pz269-6),[32](#pz269-7),[33](#pz269-8) You become whatever you’re striving for. Your goal shapes your process. Your goal also shapes your personal development and evolution.”

3:45 AM

“When you’re thinking 2x, you’re actually exhausting far more energy and effort than the person thinking 10x. The 10x thinker is allowing their 10x vision to guide them in radically innovative and different directions, which the 2x-thinker could never consider nor comprehend.”

3:49 AM

“They aren’t trying to do 100 things decently. They’re trying to do one thing at a level that’s never been seen before.”

3:50 AM

“if you’re trying to make $10 million, rather than solving 100 problems at $100,000 each, it’s *much easier* attempting to solve a single $30 million problem.”

3:51 AM

“irst, by pouring your attention into the $30 million problem, you develop learning and expertise *at that level*.”

3:51 AM

“by trying to solve a $30 million problem, you don’t have to be perfect”

3:51 AM

“*In a world that relentlessly races to the bottom, you lose if you also race to the bottom. The only way to win is to race to the top. . . . The only way to be indispensable is to be different. . . . Expertise gives you enough insight to reinvent what everyone else assumes is the truth. . . . You can train yourself to matter. . . . You are not your résumé. You are your work.”* **— SETH GODIN[35](#pz269-10)**”

3:56 AM