Peter MuReading Journal

July 8, 2024

10x Is Easier Than 2x

10x Is Easier Than 2x

Dan Sullivan

10x is committing to your ambitious vision and making that vision your standard.

12:58 AM

10x is qualitative and transformational, it’s also non-competitive. It’s not about you doing or being better than anyone else. Rather, you’re being increasingly unique and different from what everyone else is

1:00 AM

In order to become the best, you must embrace the art of *quitting*. Those who become the best don’t hold on to any 80 percent activity or identity for too long.

1:03 AM

• How you do anything is how you do everything.

3:12 AM

Going 10x involves the continuous process of increasing the quality and decreasing the quantity of everything you do.

3:13 AM

Shedding your 2x-identity can be difficult, because as people we have the tendency to avoid loss, overvalue what we currently own, and desire to be seen as consistent.

3:13 AM

Your identity is the story you believe about yourself and the standards you hold for yourself.

3:13 AM

Defining and choosing your own minimum standards, no matter how seemingly impossible to yourself and others, is fundamental to experiencing a 10x transformation.

3:13 AM

Evolving yourself to the level of a higher minimum standard requires commitment and courage, which eventually leads to the development of new capabilities and confidence (Dan’s 4C’s formula).

3:14 AM

*“The world is divided into two types of people: those who are ‘needers’ and those who are ‘wanters.’ Needers compete for scarce resources and opportunities, while wanters are involved in the continual expansion of cooperation among abundance-minded individuals.”* **— DAN SULLIVAN[1](#pz270-17)**

3:15 AM

every day moving forward, he would write in his journal *exactly what he wanted*

3:17 AM