Peter MuReading Journal

July 17, 2024

10x Is Easier Than 2x

10x Is Easier Than 2x

Dan Sullivan

*To get rich you need to get yourself in a situation with two things, measurement and leverage. You need to be in a position where your performance can be measured, or there is no way to get paid more by doing more. And you have to have leverage, in the sense that the decisions you make have a big effect . . . I think everyone who gets rich by their own efforts will be found to be in a situation with measurement and leverage. Everyone I can think of does: CEOs, movie stars, hedge fund managers, professional athletes. A good hint to the presence of leverage is the possibility of failure. Upside must be balanced by downside, so if there is big potential for gain there must also be a terrifying possibility of loss. CEOs, stars, fund managers, and athletes all live with the sword hanging over their heads; the moment they start to suck, they’re out. If you’re in a job that feels safe, you are not going to get rich, because if there is no danger there is almost certainly no leverage.”* **— PAUL GRAHAM[28](private://read/01j0hsn10t3e649hzgqrwrzmas/#pz274-5)**

1:50 AM

*Freedom of Money* is about *quality money*, wherein you’re making money in the most exciting, energizing, and transformational way possible—by utilizing and further mastering your Unique Ability.

5:48 AM

In order to provide *that* level of value, you would have to become *10x better and more specific* in your Unique Ability. You’d have to be able to produce *10x value* for the person who wants it—whatever specific results those are

4:04 PM