July 21, 2024

“The Story: Your organization, association, or business needs a powerful origin story”

6:42 AM

“An Ideology: “There needs to be a mission and purpose in your organization that gives people goose bumps,”

6:42 AM

“A Symbol: The organization or association needs a strong-sounding and clear name, as well as a symbol or logo people can associate with the organization”

6:43 AM

“Shared Rituals: A ritual can be any activity that is unique and consistent, which triggers a sense of meaning and belonging.”

6:45 AM

“The Enemy: “You have to have an enemy,”

6:47 AM

“The Language: Every sticky organization has a shared *insider language*, with unique words, acronyms, and shared meanings which are continually used in conversation and presented in education materials”

6:48 AM